Friday, April 30, 2010

OrthoLite Joins the American Trail Running Association as the Official Insole

Colorado Springs, CO ----- OrthoLite recently signed on as the official insole of the American Trail Running Association (ATRA). OrthoLite is the world’s leading supplier of open cell foam insoles in the performance footwear category.

“We are thrilled to announce OrthoLite’s corporate sponsorship. OrthoLite has been a dedicated partner of ATRA for three years and this new level of involvement is greatly appreciated by our board of directors and will enable ATRA to further develop programs for our membership,” said Nancy Hobbs, executive director ATRA.

Some of ATRA’s programs include a comprehensive online calendar of national and international trail and mountain running events, a quarterly newsletter entitled Trail Times, e-blasts throughout the year announcing special events and products, and surveys which help ATRA gather demographic information on our sport.

“OrthoLite is excited to serve as the official insole for ATRA,” said Pam Gelsomini, President of OrthoLite. “We have a shared goal of providing an insole product that gives trail runners the comfort and durability they need on all types of terrain.”

OrthoLite headquarters are located in Amherst, MA and their website can be accessed at www.ortholite.com.

For additional information visit the websites listed below:

American Trail Running Association
www.trailrunner.com

OrthoLite
www.ortholite.com

OrthoLite Company Overview: OrthoLite, headquartered in Amherst, MA, is the world’s leading supplier of open cell foam insoles found in more than 100 million shoes each year including, Asics, New Balance, Merrell, Nike, Puma, Adidas, Vans and Timberland. OrthoLite combines polyurethane and recycled rubber to provide superior cushioning, comfort, breathability and durability. OrthoLite was originally founded in 1997 and is a product of O2 Partners LLC.

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